In today’s job market, getting your CV seen by a human recruiter often means first impressing an artificial intelligence (AI) system. Applicant Tracking Systems (ATS) have become a key part of modern recruitment, automatically scanning, sorting, and ranking CVs before they ever reach a hiring manager’s desk. To succeed in this AI-driven landscape, job seekers must craft CVs that are both machine-friendly and engaging to human readers. Here’s how you can create a CV that gets noticed.

1. Use a clear, simple format

Avoid complicated layouts, graphics, or tables. ATS software reads text from left to right and top to bottom, and complex formatting can confuse the system. Stick to a straightforward design with clear section headings such as Work Experience, Education, Skills, and Certifications.

2. Incorporate relevant keywords

Carefully read the job description and mirror the language used, especially key skills and qualifications. If the advert mentions “project management software” or “customer relationship management (CRM) systems,” include those exact terms in your CV where fapplicable. This helps the ATS recognise you as a strong match.

3. Use standard job titles

Creative job titles might sound appealing, but they can confuse automated systems. Instead of “Sales Ninja” or “Marketing Guru,” use standard titles like “Sales Representative” or “Digital Marketing Manager.” This increases the chances your CV will be correctly categorised.

4. Optimise your skills section

Include a dedicated skills section listing both hard and soft skills relevant to the role. For example, data analysis, stakeholder communication, project management, or team leadership. This makes it easy for both AI systems and human reviewers to spot your core strengths quickly.

5. Avoid uncommon file types

Submit your CV in a Word document (.docx) or PDF format (if requested), as these are generally ATS-compatible. Avoid using image-based formats or unusual file types that the system may struggle to read.

6. Focus on achievements, not just duties

Highlight measurable achievements rather than simply listing job responsibilities. For example, instead of saying “managed a team,” write “led a team of 10, improving productivity by 20% over 12 months.” This demonstrates impact and sets you apart.

7. Tailor each application

A one-size-fits-all CV rarely works. Tailor your CV for each application by focusing on the specific skills, experience, and keywords that align with the job description.

8. Keep it concise

Aim for two pages maximum. Be concise and relevant, focusing on the experience and skills most applicable to the role you’re applying for.

Creating a CV that passes through AI screening and still impresses human recruiters requires a thoughtful balance of clarity, relevance, and personal impact. By following these tips, you’ll improve your chances of landing interviews and securing your next career opportunity.

At Complete Talent Services, we support candidates in fine-tuning their CVs to meet modern hiring standards and stand out in competitive markets.